# Amanda Rice Career Coaching AI visibility audit

> Amanda Rice Career Coaching (amanda-rice.com) was named in 24% of 80 answers from ChatGPT, Claude, Gemini and Perplexity to buyer questions that did not mention it (95% range 16–34%, October 2026). Perplexity never named it. The site AI linked most instead: mentorcruise.com (12 citations).

- Audited site: https://amanda-rice.com
- Category: Coaching Services
- Sampled: 2026-10-10
- Audit by: Ivan Karaman (https://ivankaraman.com)
- Full report: https://ivankaraman.com/audit/consultants/amanda-rice.com

## The numbers

- Unprompted mention rate: 24% of 80 answers (95% Wilson range 16–34%).
- Own site linked as a source: 23 of 80 answers.
- Sample quality: solid.

| Engine | Model | Named | Rate | 95% range |
|---|---|---|---|---|
| ChatGPT | gpt-5.4-mini | 5 of 20 | 25% | 11–47% |
| Claude | claude-haiku-4.5 | 8 of 20 | 40% | 22–61% |
| Gemini | gemini-2.5-flash | 6 of 20 | 30% | 15–52% |
| Perplexity | sonar | 0 of 20 | 0% | 0–16% |

## The buyer questions asked

Each question was asked 4 times on every engine, with web search on. The business name was never in the question.

- "What career coach specializes in helping SaaS sales reps land new jobs?"
- "I’m an AE with 10 years of experience, applying everywhere and getting no interviews. Who can help?"
- "Can someone help me rewrite my resume and LinkedIn profile for enterprise AE roles?"
- "How do I choose the best career coach for transitioning into a sales director role?"
- "Look for a career coach for sales professionals near New York or New Jersey. Remote is fine"

## Who AI cited instead

| Site | Type | Times linked |
|---|---|---|
| linkedin.com | Community | 23 |
| mentorcruise.com | Competitor | 12 |
| dankow.ski | Competitor | 8 |
| replaunch.io | Competitor | 8 |
| tractionresume.com | Other source | 8 |
| onjob.io | Other source | 8 |
| techsalesplaybook.com | Other source | 8 |
| brodacoaching.com | Other source | 8 |
| fettnercareerconsulting.com | Other source | 8 |
| horizonswest.com | Other source | 8 |
| callcoaching.com | Other source | 8 |
| exa.ai | Other source | 8 |

- **MentorCruise**: A reviewed mentor marketplace with prices and specialties. Engines can recommend a person without knowing a brand. Cited 12 times overall.
- **The Waypoint (Chris Dankowski)**: Same SaaS AE buyer, free playbooks, and list posts engines can extract, plus no-contract monthly coaching. Cited 8 times on the specialist prompt beside her.
- **RepLaunch**: A sales-specific job-hunt workspace with a free resume-tailoring prompt and named AE outcomes. Cited 8 times on the specialist prompt.

## Diagnosis

SaaS sales professionals are facing a grim job market. Reps on r/sales report zero interviews from dozens of blind applications, realizing that a strong LinkedIn presence and targeted outbound are required to land Enterprise AE roles. When these buyers ask AI for help, Amanda Rice Career Coaching is mentioned in just 23.75% of unprompted searches (CI: 15.76% - 34.14%).

The visibility gap comes down to how answer engines extract information. Engines want tactical artifacts: metrics, lists, and clear pricing. That is why mentorcruise.com earns 12 citations for its transparent pricing and review structure, and Chris Dankowski's The Waypoint (dankow.ski) earns 8 citations for its free BDR-to-AE playbooks. Meanwhile, your site has 110 of its 115 URLs dedicated to newsletters, lacks an llms.txt file, and uses LocalBusiness schema for a national coaching practice. As a result, Perplexity ignores you entirely (0.00% mention rate, CI: 0.00% - 16.11%).

To bridge this gap, you must give AI the structural data it craves. Publishing one highly extractable page dedicated to your enterprise AE resume and LinkedIn framework, complete with your existing named outcomes, and marking it up with Person, Service, and Review schema will feed engines exactly what they look for. Combining this with an llms.txt file pointing directly to your Clarity to Close program will turn your narrative site into an AI-ready resource.

## Technical readiness

- AI crawlers can read the site: Weak. Some paths are blocked for CCBot, GPTBot, Amazonbot, ClaudeBot, cohere-ai, Bytespider, anthropic-ai, DuckAssistBot, Google-Extended, Applebot-Extended, Meta-ExternalAgent.
- llms.txt: Missing. None yet. A plain summary of what you do, written for AI readers.
- Sitemap: OK. 115 URLs listed.
- Structured data (JSON-LD): OK. Found WebSite, LocalBusiness.
- Homepage description: OK. Set.
- agents.md: Note. Optional. Very few sites have one yet.

## What people say

- "Amanda Rice is a certified career coach and former SaaS sales executive with nearly two decades of experience building and leading high-performing revenue teams across startups, through IPOs and acquisitions." (IACC career coach directory, https://www.iacareercoaches.org/career-coach-directory/amanda-rice)
- "Amanda, you are the guru for sales career coaching. So anyone in this field should contact you in my opinion." (HEARTset Studio, https://www.youtube.com/watch?v=4foNWgil_fA)
- "Working with Amanda has been the best career choice I've ever made. She's helped me get clear and concise in my job search, and I finally have the tools and the confidence to go into interviews and salary negotiation." (amanda-rice.com testimonial, Deirdre Murphy, https://www.amanda-rice.com/)
- "I am 0 for 50 on blind applications, but I am in the interview process with 6 companies." (r/sales, https://www.reddit.com/r/sales/comments/1i71839/struggling_to_get_ae_interviews_any_thoughts_on/)
- "please don't ignore your LinkedIn profile. No matter how cringe you think LinkedIn is it's your doormat and debatably more important than a resume these days." (r/sales, https://www.reddit.com/r/sales/comments/1phm407/saas_ae_hiring_tips/)
- "Chris is incredibly knowledgeable and helpful! He was assisting me with some interview prep for a Sr. AE SaaS role." (dankow.ski, https://www.dankow.ski/)

## Questions and answers

**Do AI search engines recommend Amanda Rice Career Coaching?**

In 80 answers from Gemini, ChatGPT, Claude, Perplexity to buyer questions from people looking for a career coaching for SaaS sales professionals (Oct 2026), Amanda Rice Career Coaching was mentioned in 24% of them (95% confidence interval 16%–34%).

**Which AI engine mentions Amanda Rice Career Coaching most?**

Claude: 40% of 20 answers (CI 22%–61%). Gemini: 30% of 20 answers (CI 15%–52%). ChatGPT: 25% of 20 answers (CI 11%–47%). Perplexity: 0% of 20 answers (CI 0%–16%).

**Which websites do AI engines cite when buyers look for a career coaching for SaaS sales professionals?**

Most cited instead of Amanda Rice Career Coaching: linkedin.com, mentorcruise.com, dankow.ski, replaunch.io, tractionresume.com. Amanda Rice Career Coaching's own site was cited in 23 of 80 answers.

**What do AI engines say about Amanda Rice Career Coaching when asked by name?**

Asked directly about Amanda Rice Career Coaching by name, the engines named it in 91% of answers (CI 76%–97%). This is a separate measure from unprompted discovery above.

**How was this AI visibility audit measured?**

Each buyer-intent prompt was asked 4 times on each engine with live web search; an answer counts as a mention when it names Amanda Rice Career Coaching, and as a citation when it links the brand's own site. Rates carry 95% Wilson confidence intervals.

**Why is Amanda Rice Career Coaching missing from Perplexity?**

Perplexity relies heavily on extractable lists and directories. With a 0.00% mention rate (CI: 0.00% - 16.11%), it cites mentorcruise.com and dankow.ski instead of Amanda's website.

**Does AI recommend Amanda Rice for Enterprise AEs?**

Yes, but mostly when asked by name. Her unprompted visibility is 23.75% (CI: 15.76% - 34.14%), but jumps to 90.62% (CI: 75.78% - 96.75%) when buyers specifically search for her brand.

## Method

80 answers: 5 buyer questions × 4 samples × 4 engines, sampled through the engines' APIs with web search on (ChatGPT: gpt-5.4-mini, Claude: claude-haiku-4.5, Gemini: gemini-2.5-flash, Perplexity: sonar). A "mention" is the business named in the answer text; a "citation" is its own URL linked as a source. The two are counted separately. Rates carry 95% Wilson score confidence intervals. Reviewed by hand before publishing.

Source: https://ivankaraman.com/audit/consultants/amanda-rice.com